Market Research
The LEGO company reported that in 2025, "revenue increased 12% to DKK 83.5 billion", or 13.2 billion USD. They also released a record high of 756 new LEGO sets in 2025. More people are playing with LEGO than ever before, and those people need a way to sort their unused LEGO bricks. There is truly no better time than the present for us to be creating BrickBot.
User Data
We directly observed 20 LEGO users in their end environment and found that
Target Users
We have identified three specific groups of people who will benefit from BrickBot:
LEGO builders
of all ages
Colorblind
LEGO users
Parents of LEGO using children
Competitive Advantage
BrickBot is unique because nothing quite like it exists on the current market. There is no other product available for purchase that can sort LEGO by both color and size. The only thing that comes close is the BRICK SORT3R, which can be custom built from a LEGO set, but that set is now discontinued. We are solving a major problem that has not been properly addressed, giving us a major competitive advantage.